Pinterest Keyword Research using Etsy is an e-commerce intent-extraction technique where ETSY marketplace autocomplete data is used to discover high-converting, transactional search terms before validating their visual demand on Pinterest.
While basic Pinterest Keyword Research relies on native search suggestions on the Pinterest platform, by including Etsy, creators get the opportunity to confirm conversion potential prior to creating content.
The best way of finding profitable, low competitive visual keywords for Pinterest from Etsy is through the analysis of the transactional signals that the platform generates via Pintrendo (Pinterest Keyword Tool).
For you to have success on Pinterest you must get your hands on the right Pinterest Keywords. Guesswork won’t get you anywhere!
Why Etsy Works So Well for Pinterest Keyword Research
First and foremost, Etsy’s high organic search suggestions for a particular keyword don’t just mean trending… it means converting too.
It means that not only are people finding them, they are going to go click and buy too.
That’s what we mean by commercial intent and just how powerful it is to Pinterest SEO.
Why? Since there are things selling on Etsy, that also means things which are gift-worthy, printable, seasonal or even educational.
And this is why they are perfect for Pinterest!
It works particularly well for niches such as:
- Crafts
- Printables
- Coloring pages
- Party decorations
- Digital products
- Planners
Let’s see how we can do it step-by-step.
Step 1: Use Etsy to Validate Demand (For Pinterest Keyword Research)
Open Etsy.
Go to the search bar and do the below steps:
1. Start by typing the top level seed keyword that is Craft in the search box. I do this because I want to know what are some popular stuff under this niche and then we’ll figure out what are underserved topics.
2. So, once I typed craft and search, I see coloring pages ranking 1.
That’s huge because it shows this is the highest and the extremely high demand topic.
So, that’s search validation and now I know coloring pages are big and potentially if I make content around these topics, there is a very high chance that I will get a good share of traffic If I target underserved angles.
Now pause.
This is important.
When “coloring pages” ranks at the top under a broad seed like “craft,” it means:
- High search volume
- Strong purchase behavior
- Massive demand (4,300 Users bought the printables)
That’s your green light.
You’ve validated demand before even touching Pinterest.
That’s the power of using Etsy for keyword research.
Step 2: Confirm Pinterest Search Intent (Pinterest Keywords Validation)
Now we move to Pinterest.
Now lets see in pinterest by typing the Ocean Animals Coloring and see if autosuggest has that term “Ocean Animals Coloring Pages”.
Boom, pinterest shows in the autosuggests that the query “Ocean Animals Coloring Pages” exists. It means people are actively searching for this.
This step eliminates guess work.
If the exact phrase is suggested by Pinterest auto suggest, this tells us two things:
- People are using it
- It has search volume
- It is compatible with the Pinterest search engine.
Now we have:
- Buying intent (Etsy)
- Search intent (Pinterest)
It’s powerful!
Step 3: Expand with Long-Tail Pinterest Keywords Using Pintrendo Keyword Tool
Now we refine.
Now, lets see if we can target the underserved angles, to do so we’ll go to Pintrendo Pinterest Keyword Tool and see if it has something.
So, I open Pintrendo and enter the seed keyword, and hit the search “ocean animals coloring”.
I see keywords like:
- ocean animals coloring pages free printable
- ocean animals coloring pages preschool
- ocean animal coloring sheets
- ocean animals coloring pages realistic
This is huge, as the demand and supply ratio is perfect and just what we want, the supply is low and demand is high for these keywords, now that Pintrendo has given a green signal for these keywords we can go for it.
This is where most creators stop too early.
They target:
- “Coloring pages”
Too broad. Too competitive.
But long-tail keywords like:
- Ocean animals coloring pages free printable
- Ocean animal coloring sheets preschool
- Realistic ocean animals coloring pages
See this? … these are super specific and specific means:
- Lower competition
- Higher ranking probability
- Better click-through
- Higher conversion
Watch the full breakdown on Pinterest keyword research using Etsy and Pintrendo.
Why Long-Tail Keywords Win on Pinterest
General Keywords = Overpopulated.
Long-Tail Keywords = Targeted Traffic.
The moment someone searches for “Ocean animals coloring pages preschool free printable” that person knows exactly what he or she wants.
Instead of competing against 10,000 pins, you compete against just a few hundred pins if you focus on the long tailed versions.
Turning Pinterest Keyword Research Into 2X Traffic
Now let’s execute.
We can write listicles and then we can link to affiliate landing pages or even sell your own printables.
Here’s how I would structure it:
Title example:
15 Ocean Animals Coloring Pages for Preschool (Free Printables)
Inside the blog post:
- Target preschool variation
- Include realistic animals section
- Add free printable angle
- Add educational facts for SEO depth
Now you’re covering the entire keyword cluster.
Not just one keyword.
Pinterest SEO Execution Strategy
Each pin has to target a slightly different keyword variation.
One pin can say:
Ocean Animals Coloring Pages Free Printable
Another says:
Ocean Animal Coloring Sheets for Preschool
This way you are not relying on one keyword.
I’m covering the entire cluster.
This is called keyword clustering.
Instead of:
1 post → 1 pin → 1 keyword
You do:
1 post → 5–10 pins → multiple keyword variations
That’s how you multiply impressions.
That’s how you double traffic.
The Pinterest Keyword Research System In 4 Easy Steps With Etsy And Pintrendo (Save This)
Here is the full process:
Etsy → Validate demand
Pinterest → Validate Search Intent
Pintrendo → Discover long-tail opportunities
Content → Put it all into action
Done.
Simple system.
No fancy software.
Smart research.
Also, if you want a complete framework in creating content that’s future proof on Pinterest, I highly recommend you to read the Pintrendo Method guide.
Final Thoughts
Any traditional Pinterest growth tactics will be ineffective in the end since you’ll be focusing on numbers that do not actually lead anywhere as far as buying intentions go… your Pinterest account is considered just a social media site without any business potential, and thus you’ve got many eyeballs on your pin & content but no sales.
Using Etsy’s transactional autocomplete suggestions and Pintrendo (Pinterest Keyword Tool) as a part of your Pinterest Keyword Research process ensures that there is an instant commercial relevance before even creating any content.